These Naylor follow up posts are interesting.
On the first one, he may be right, maybe it was having a marginal effect on attendance but I still feel it was something to grow.
On the second point, I agree, it was largely the old guard and the fanboy/girls that were were coming so maybe it was not having the desired effect. I am not justifying the cancellation as I loved the experience. In fact, I was not hot on the idea and didn't care about tailgating when it first started by now I find myself lamenting its demise.
Personally I think the tailgate was missing 2 keys things:
1. A real kids area. One was starting to develop towards the end but it wasn't robust enough to really attract families to a cool environment.
2. Strong social media outreach. Why not get a staffer to go around with a celebrity alumni player AND blog them out from the event real time. I know alumni were coming around but don't think they were doing real time twitter or facebook posts.
They could have also come around and had sit down interviews with 4-5 tailgaters a game to let them tell their stories to put that human touch on the team and with every team video that they put out last year which were good, have a team vid / fan vid combo every week. For the casual visitor to the site when they see that stuff and realize that its as much about the fan as it is the team, people might be motivated to come on board.
Seems to me that they had a content goldmine that they could have leveraged but all I ever experienced was staff coming around and checking out what we were cooking versus what the tailgate really meant to the people that came.
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