Originally Posted by
Argos1983
Wow - thats smaller than I thought given all the "juicing" done to get those numbers up....you can close off all the sections you want - this is still a niche market in terms of those people that will actually show up to BMO for the games......
Next game I bet you won't have more than 10,000-12,000 actual people in the building as many more seats will go unused I would bet..... it's not a "rival" (or Sask whose fans always goose the numbers a bit), it's at a weird time on a Saturday (5:30?) which eliminates those with afternoon or evening plans, and a summer weekend when many go to cottages and the Yankees are in town competing for the sports dollar.....and coming off a spectacularly bad performance of course.....
Look at last year --
The only games to draw more than 15K in the summer were Ottawa with a promo of 2 tickets for 19.97 and Flutie Bobbleheads and the entire 96-97 teams basically showing up for autographs.....and that only got 15,801, and the game during the EX which was the highest attendance (16,300+) of the year (as per usual) as the Argos ticket gets you free admission to the EX.......so we just saw the discounted "bobblehead game" in my opinion (rings and 50% off many seats), so other than the EX game in August on the 18th what are those other three summer games going to do - not much I would guess, unless something radical is being done to juice the numbers.....
The fall games drew poorly save for Sask with 15,100 who probably added a few of their own transplanted fans and the one surprise to me was the last game against Winnipeg (historically a bad draw in this market) which drew about 15,500 but that might have been due to the fact that it was basically a playoff game....so where does that leave us, Hamilton may draw well in September as it's Hamilton (Manziel will goose numbers in this market if he plays - sad but true as we do love a "show" here in Toronto), Sask will draw ok as always with their own fans coming to their one game a season, and the last two games will probably not draw that well as Friday nights in October (even with Hamilton) is not an easy draw for many 905ers (and others who tend to have more responsibilities in the fall with work and kids), and Montreal to end the season at home is a bust if the team is not highly competitive at that point.....
The point is I don't see where the radical change is going to occur and that's with a drastically reduced price footprint on the stadium (I doubt the overall financial draw based on ticket sales will be that different from last year to this year and that's coming off of a Grey Cup winning Season and less competition from the Jays for the sports dollar this summer as they are running at about 10K per game lower than last year)......this is more than just about price point (although that does matter obviously), it's about tapping into something far more elusive than that in this city -- the "it factor", the Argos are simply not seen as the place to be (today didn't help), and until the entire experience is changed in stadium to reflect BMO Argos football as a different/unique place to be in this market its not changing anytime soon -----
Sorry to compare but the one thing TFC (I am a STH for both teams and seeing as they are both seen as "Minor League" by the average observer, and both play in the same stadium some comparison is valid in my opinion) did correctly at the beginning that made it different than any other sports team in this market back in 2007 was that they sold the end seats super cheap (took the Argos three years to figure that out) and the fans organically brought the atmosphere based on "soccer culture" from other regions of the world and even people who had no interest in "minor league soccer" would come and go "look at the crazy crowd, listen to that noise, they are cheering without even being prompted - that's so different than anything else right now in Toronto" --- and the team which basically sucked saw this and marketed the heck out of "atmosphere" more than the play on the field which frankly was awful (the ads were pictures of fans and not players for most of the first few seasons)......TFC still has the TV problem (no one watches on TV, and they draw better at the gate - another problem for another day) while the Argos benefit from a long standing history and tradition and people do watch the product on tv (but don't attend the games in person), but I am only focusing on the idea of getting people into the building which TFC clearly does a better job of right now.....other things TFC did right - they have responded to me as a STH consistently and immediately at all times and NEVER was my ticket undercut and sold to the public for less than I paid as a STH (ie. there was always a financial value in buying season seats) -- they also rewarded those who stayed with them through 5-6 years of crap and rolled back prices in some case by almost 50% (after people complained about their crappy product -- see sometimes complaining does work), and still to this day even after they have become successful (and demand has increased and STH are at close to 25K!) they have kept prices relatively moderate and lower still for those who are long-time STH thereby rewarding loyalty and enticing me to stay with them through thick and thin......why the Argos don't reward long-term STH with discounts on a sliding scale based on consecutive years purchased is beyond me (Montreal does this by the way)....
Some of this is not difficult stuff, other parts require more creative thought (old guy rant approaching - ha ha ha)........how we don't have a family pack for $50 is beyond me (Manning said $100 for a family of 4 with food - forget that, we aren't drawing flies - get kids in the building cheaper and with their parents if you want the next generation of fans to care about your product, as us old-timers who remember the 60s and 70s heydays of CFL football are going to be dwindling)......more creative giveaways (especially for kids - hat day, shirt day, jason bobblehead day?), more fan engagement with Argos Alumni in the building (you have a proud history - use it!!), have some type of wifi that actually works and a social media lounge in-house on one of the north or south decks, allow for mobility like they are doing in other CFL stadiums like Ottawa and Hamilton (sorry but this younger generation (I'm the old guy yelling at the clouds now - ha ha ha) wants to use social media while in stadium to show everyone how much "fun" they are having which is basically advertising your product --- I go to tons of sporting events and inevitably see young (usually) people taking selfies and posting them rather than watching the game (is that my priority as a fan? no, I'm there to watch a game and can sit still for three hours, but many can't and need constant interaction (like my kids for instance - do the activities like the stuff done for Jr.Jays days - running on the field after a game, catching a TD in the endzone followed by a TD dance contest for kids with lots of Argos prizes to give away after the afternoon games?!), you need to cater to all kinds of fans "in stadium" not just the old farts like myself who believe the "game is enough without all the bells and whistles" -- tell that to the NBA which is hugely popular with a younger demographic (old guy rant almost over) and involves a constant barrage on the senses in the arena -- end of old guy rant (ha ha ha) ---- I know these are generalizations (not every old fart is a stick in the mud and is a social media illiterate, and not all young folks only have a ten minute attention span that doesn't involve looking at their phones) but the point on a macro-level is this -- try something different, be creative, doing the same stuff over and over again simply is not working.....
Any other creative ideas to get people in the building who wouldn't normally otherwise be inclined to go to a CFL game? I want this to work in this town but it feels like I am a fighting a lonely battle out here (old man yells at cloud) and a lot of times it's against our own FO who doesn't seem to do the right thing more often than not.......
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