It was only a few years ago at his final state of the league address that Commish Cohon stated that half of the number of people watching games involving the Argos were from Ontario. At that time let's say the average game rated 650k, then at least 325k were from Ontario. Maybe that's dropped. maybe it hasn't. Needless to say whoever you believe and without seeing a rating book I don't know who to believe, although Cohon stated it in the form of a challenge to other sports (aside from hockey) that the CFL rated better. I don't think he was lying.