Since when is 10th rate soccer "major league" but in name only? And while participation rates in soccer have always been high (a myth that always seems to get perpetuated that it is some sort of recent phenomena), soccer still has no mainstream interest aside from the Olympic like cycle of the World Cup. They almost had their TSN contract cancelled because they were averaging 38k, not in Toronto, not in Ontario, but the whole of Canada.
But then you'll hear the lie about how the soccer fans don't watch TV and consume it differently, which research does not bear out, in any form, as a number significantly higher than Gen Xers or even Baby Boomers who are seeming incapable of using a smartphone to watch content.
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