Quote Originally Posted by Flutie View Post
Combine that with the fact that young people have more interest in the Jays and TFC in the summer and couldn't care less about the Argos, they don't see them as "major league".
Yet a sport like soccer is played all 125 high schools with not only junior and senior teams but female teams too, also there are thousands of kids in the city house leagues.
Since when is 10th rate soccer "major league" but in name only? And while participation rates in soccer have always been high (a myth that always seems to get perpetuated that it is some sort of recent phenomena), soccer still has no mainstream interest aside from the Olympic like cycle of the World Cup. They almost had their TSN contract cancelled because they were averaging 38k, not in Toronto, not in Ontario, but the whole of Canada.

But then you'll hear the lie about how the soccer fans don't watch TV and consume it differently, which research does not bear out, in any form, as a number significantly higher than Gen Xers or even Baby Boomers who are seeming incapable of using a smartphone to watch content.