Details here about the PPMs, it states that one is given to each household member.
http://en.numeris.ca/participants/meter-panel
They still track manually with the diaries too.
http://en.numeris.ca/participants/overview
I assume that the manual diaries would track things like watching sports in a bar where they have multiple screens showing sports with no sound. Also they track recorded programs on PVRs etc.
If everyone in your family has a PPM but two of four are streaming on-line, their viewing habits don't get recorded.
With millions of people cutting the cord over the past few years and more people "streaming" their sports through things like ESPNPlus and TSNGO etc, sports ratings aren't going to mean a lot. Advertisers want that young demographic and that young demographic are streaming on their IPhones, tablets etc.
Don't know how the CFL and TSN are going to deal with the new contract in 2022
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