Quote Originally Posted by Argofan_1000 View Post
I question the ratings also. Numeris said sports were the most difficult to measure and they release almost nothing about how it is measured, how many diaries, people meters plus where in the country are they placed. I do know if they report overnight ratings with 6 or 700 thousand watching that is continuous viewers and much more are watching. Just counted as reach numbers. I want to know how much time are you allowed away from the TV before you are not a continuous viewer? 1 minute - 5 minutes? I would like to know if hockey and Jays are measured differently as was suggested on another site. A 1/2 hour show or a 3 hour football game, do they have the same rules of measure?
It's based on 15 minute intervals. There's a lot more to it than that, but I'd rather not going into full detail on it right now. I will say this though, it's a lot more accurate today than it ever has been - with diaries people forget stuff, and lie as well.