2018 CFL TV Ratings

[ArgoRavi]

Did the Friday game include the RDS numbers or was it TSN only?

I am almost certain that is TSN only.

[CFLfan]

Viewership dropped again in Week 11 for the Argos to 380,400 against Montreal, perhaps not unsurprisingly as it involved the two worst teams in the league at the time. As Thursday night broadcasts end, the good news is viewership for them is up 13.5%, but this may reflect the fact that the Riders from 484,000 to 550,000, the most popular team among viewers, played three times on Thursday this year compared to once last year.



http://3downnation.com/2018/08/31/cf...-rider-driven/

"Rider Driven" - Thursday night ratings up this year because of the Riders.
I'm sure that yesterdays Labour Day Classic in Regina will be the highest rated game of the week.

[Neely2005]

"Rider Driven" - Thursday night ratings up this year because of the Riders.
I'm sure that yesterdays Labour Day Classic in Regina will be the highest rated game of the week.

Traditionally today's games do pretty well too.

[jerrym]

"Rider Driven" - Thursday night ratings up this year because of the Riders.
I'm sure that yesterdays Labour Day Classic in Regina will be the highest rated game of the week.

That's a pretty safe bet. They lead in viewership just about every week.

[ArgoRavi]

Traditionally today's games do pretty well too.

When the Argos and Ticats play in primetime, it usually makes for some of the highest ratings of the season.

[R.J]

http://3downnation.com/2018/09/07/cf...wership-boost/

Week 12 ratings

Friday
Montreal at Ottawa: 333,100 (+11.7 per cent over 2017)

Saturday
Winnipeg at Saskatchewan: 838,300 (+2.5 per cent)

Monday
Edmonton at Calgary: 683,300 (+1.7 per cent)
Toronto at Hamilton: 744,100 (+9.1 per cent)

Labour Day 2018 vs Labour Day 2017: + 5.2 per cent

Year-to-date (46 games) vs 2017 (45 games) : +3.9 per cent

For those that aren't aware: Ottawa is not a metered market and RDS isn't included in these ratings.

[Scooter McCray]

http://3downnation.com/2018/09/07/cf...wership-boost/


For those that aren't aware: Ottawa is not a metered market and RDS isn't included in these ratings.

Thanks for this. I was not aware of Ottawa not being metered. That might explain why their ratings are always the lowest. Doesn't really jive with the in stadium support the team gets. So Ottawa's numbers are probably much higher.

[argos1873]

For layman when it comes to media marketing, can someone explain to me what it means when someone says Ottawa is not a metered market? Thanks.

[Neely2005]

For layman when it comes to media marketing, can someone explain to me what it means when someone says Ottawa is not a metered market? Thanks.

They don't measure Ottawa for TV Ratings. No one in Ottawa has People Meters to measure what they're viewing on Television.

[argos1873]

They don't measure Ottawa for TV Ratings. No one in Ottawa has People Meters to measure what they're viewing on Television.

Why is that?

[Neely2005]

Why is that?

I'm assuming Ottawa is to small but that's just a guess.

[paulwoods13]

I'm assuming Ottawa is to small but that's just a guess.

Pretty sure Ottawa is at worst the sixth-largest city in Canada. The fact it's not metered makes me even more skeptical about the ratings than I already was.

[Jon Gonzo]

I remember back in the 80's, the TTC used to have special chartered busses from various malls or plazas going to the EX on game day. I guess they think the demand these days would not justify it, but I wonder if that would help? Golden Mile at VP and Eglinton is the one I most remember.

This is a big (free) feature here in Ottawa. As Bank Street is a conjested area, and there is not great parking in the Glebe, sports bars offers $5 shuttles with breaks on food. While the City (OC Transpo) offers free transportion on Express Busses -- if you have a ticket to the game. The team also has dozens of busses leaving the Post Office, also free, which is a component of the ticket price, as provided by the franchise. So, there are many ways to attend in Ottawa. It's a great, great benefit and its all part of the game experience here.

[Jon Gonzo]

Pretty sure Ottawa is at worst the sixth-largest city in Canada. The fact it's not metered makes me even more skeptical about the ratings than I already was.

Ottawa is Canada's 4th largest market, and has a larger media market than most (French-English) and the biggest geography (sq.miles) than all of them. In fact you can fit Vancouver, Edmonton, Calgary, Winnipeg and Toronto inside its borders. There are 1 million people here, and it's growing. Not enough housing to keep up to the demand.

Sorry, I went a little Cliff Claven on you there (;

[Shipyard]

Pretty sure Ottawa is at worst the sixth-largest city in Canada. The fact it's not metered makes me even more skeptical about the ratings than I already was.

Ottawa is one of the smaller major TVmarkets in canada .. its near the bottom of top 10 ... 7th IIRC. Actually kitchner-waterloo-london is bigger. Then you split market english and french which makes it really small.
CFL TV numbers are just english

senators get shit TV ratings too.

https://www.statista.com/statistics/...arkets-canada/

[barongan]

Following!this seems like a very interesting thread

[SkalbaniasGhost]

Ottawa is one of the smaller major TVmarkets in canada .. its near the bottom of top 10 ... 7th IIRC. Actually kitchner-waterloo-london is bigger. Then you split market english and french which makes it really small.
CFL TV numbers are just english

senators get shit TV ratings too.

https://www.statista.com/statistics/...arkets-canada/

The Senators will make more money than the CFL starting in 2019 for their regional rights(50 regular season games/plus all 6 exhibition games).
Advertisers have no problem with the size of their market.

[paulwoods13]

If Kitchener-Waterloo-London is a bigger tv market than Ottawa, then I have even less faith in the ratings system. If they're counted together, then they may as well add Toronto to the market. It's as close to Kitchener as London is, and people actually commute from Kitch to Toronto.

[R.J]

The Senators will make more money than the CFL starting in 2019 for their regional rights(50 regular season games/plus all 6 exhibition games).
Advertisers have no problem with the size of their market.

Source ?
$400 million over 12 years with TSN for Regional rights (also includes sponsorship) is the only thing I've seen. Do they have a separate deal RDS or TVA as well ?

[SkalbaniasGhost]

Pretty sure Ottawa is at worst the sixth-largest city in Canada. The fact it's not metered makes me even more skeptical about the ratings than I already was.

Numeris is a government sanctioned monopoly.Be skeptical with a fierce enthusiasm.
The bright spots are that Google,Amazon,Microsoft,Comcast,and Apple are ready to kick Numeris to the curb.