2018 CFL TV Ratings

[SkalbaniasGhost]

Source ?
$400 million over 12 years with TSN for Regional rights (also includes sponsorship) is the only thing I've seen. Do they have a separate deal RDS or TVA as well ?

Escalator clause within deal. Started in 2014.Going on 2019.
https://ottawasun.com/2014/01/29/liv...9-0c9352b14533

[R.J]

Escalator clause within deal. Started in 2014.Going on 2019.
https://ottawasun.com/2014/01/29/liv...9-0c9352b14533

Yeah I'm aware - Still only puts them in the $40 million range which is about the same as the CFL current deal, and that runs out after this season. No ones knows the worth of the CFL/TSN extension, and the Sens deal includes sponsorship.

[OV Argo]

This is a big (free) feature here in Ottawa. As Bank Street is a conjested area, and there is not great parking in the Glebe, sports bars offers $5 shuttles with breaks on food. While the City (OC Transpo) offers free transportion on Express Busses -- if you have a ticket to the game. The team also has dozens of busses leaving the Post Office, also free, which is a component of the ticket price, as provided by the franchise. So, there are many ways to attend in Ottawa. It's a great, great benefit and its all part of the game experience here.

Huge numbers of fans take advantage of the free OC Transpo service to RedBlacks games; i can get to and from Lansdowne for the games (from out in the Burbs) way faster than ever before - I have walked out of the Stadium right at the final gun, got right on a bus on Bank St. and been home in a half hour or so.

This is one of the many wise things a smart RedBlacks ownership group has done to make CFL football big again in Ottawa (the "too small" ? - interestin' that you had to point out that Ottawa is the 4th biggest metropolis in Canada- i thought was pretty common knowledge?) Some other CFL teams should maybe be taking some notes.

[jerrym]

Huge numbers of fans take advantage of the free OC Transpo service to RedBlacks games; i can get to and from Lansdowne for the games (from out in the Burbs) way faster than ever before - I have walked out of the Stadium right at the final gun, got right on a bus on Bank St. and been home in a half hour or so.

This is one of the many wise things a smart RedBlacks ownership group has done to make CFL football big again in Ottawa (the "too small" ? - interestin' that you had to point out that Ottawa is the 4th biggest metropolis in Canada- i thought was pretty common knowledge?) Some other CFL teams should maybe be taking some notes.

Any chance of the Argos looking at something like that?

[Shipyard]

If Kitchener-Waterloo-London is a bigger tv market than Ottawa, then I have even less faith in the ratings system. If they're counted together, then they may as well add Toronto to the market. It's as close to Kitchener as London is, and people actually commute from Kitch to Toronto.

TV markets are alot larger than metro areas -- Calgary market is all of southern alberta, Kitchener-waterloo-london is half of southern ontario

[OV Argo]

TV markets are alot larger than metro areas -- Calgary market is all of southern alberta, Kitchener-waterloo-london is half of southern ontario

Who defines "TV market" ? - some genius bean-counter i suppose / whatever.

Does the Ottawa market include the other side of the river here in Quebec - quite the large population to add on to Ottawa and a very large percentage would be either billingual or English first = i.e. able to follow the same TV Ottawa does.

[Shipyard]

Who defines "TV market" ? - some genius bean-counter i suppose / whatever.

Does the Ottawa market include the other side of the river here in Quebec - quite the large population to add on to Ottawa and a very large percentage would be either billingual or English first = i.e. able to follow the same TV Ottawa does.

http://www.nielsenmedia.ca/English/M...ntoOntMaps.PDF

[paulwoods13]

http://www.nielsenmedia.ca/English/M...ntoOntMaps.PDF

Interesting that Nielsen can't even spell St. Catharines. But man, those markets it monitors sure are unassailable!

[paulwoods13]

TV markets are alot larger than metro areas -- Calgary market is all of southern alberta, Kitchener-waterloo-london is half of southern ontario

If the markets consist of cities whose residents essentially lack access to (or have no interest in) services in other parts of the "market," I would question those divisions. No business in Medicine Hat is going to get anywhere trying to persuade advertisers that he/she is part of the Calgary market.

[Shipyard]

If the markets consist of cities whose residents essentially lack access to (or have no interest in) services in other parts of the "market," I would question those divisions. No business in Medicine Hat is going to get anywhere trying to persuade advertisers that he/she is part of the Calgary market.

your getting calgary tv if you live in medicine hat.
Stations have sub stations in lethbridge and medicine hat that sell local commercials overtop of the calgary ones, to make extra revenue.


TSN sells to national advertisers ... but if you watch the game, during the commercials flip the channel. Different commercials on all four channels usually.

[Neely2005]

Ottawa is one of the smaller major TVmarkets in canada .. its near the bottom of top 10 ... 7th IIRC. Actually kitchner-waterloo-london is bigger. Then you split market english and french which makes it really small.
CFL TV numbers are just english

senators get shit TV ratings too.

https://www.statista.com/statistics/...arkets-canada/

Makes sense, thanks for the explanation.

[Neely2005]

Pretty sure Ottawa is at worst the sixth-largest city in Canada. The fact it's not metered makes me even more skeptical about the ratings than I already was.

No offense intended but didn't you previously question the existence of People Meters?

[paulwoods13]

No offense intended but didn't you previously question the existence of People Meters?

I have no recollection of doing so. If you mean did I question whether they literally existed (i.e. were a real, tangible thing), I very much doubt I would have done that. (Feel free to prove me wrong; it wouldn't be the first time.)

[R.J]

I have no recollection of doing so. If you mean did I question whether they literally existed (i.e. were a real, tangible thing), I very much doubt I would have done that. (Feel free to prove me wrong; it wouldn't be the first time.)

I recall you questioning ratings system as a whole in the past, but not if the people meters exist.

Admittedly, when a was a huge ratings junkie I learned quite a bit about how ratings were taken in, and to put it mildly: it's questionable. Very easy for companies like Numeris and Nielsen to alter which shows/programs get better ratings or not.

[Argofan_1000]

I recall you questioning ratings system as a whole in the past, but not if the people meters exist.

Admittedly, when a was a huge ratings junkie I learned quite a bit about how ratings were taken in, and to put it mildly: it's questionable. Very easy for companies like Numeris and Nielsen to alter which shows/programs get better ratings or not.

I question the ratings also. Numeris said sports were the most difficult to measure and they release almost nothing about how it is measured, how many diaries, people meters plus where in the country are they placed. I do know if they report overnight ratings with 6 or 700 thousand watching that is continuous viewers and much more are watching. Just counted as reach numbers. I want to know how much time are you allowed away from the TV before you are not a continuous viewer? 1 minute - 5 minutes? I would like to know if hockey and Jays are measured differently as was suggested on another site. A 1/2 hour show or a 3 hour football game, do they have the same rules of measure?

[R.J]

I question the ratings also. Numeris said sports were the most difficult to measure and they release almost nothing about how it is measured, how many diaries, people meters plus where in the country are they placed. I do know if they report overnight ratings with 6 or 700 thousand watching that is continuous viewers and much more are watching. Just counted as reach numbers. I want to know how much time are you allowed away from the TV before you are not a continuous viewer? 1 minute - 5 minutes? I would like to know if hockey and Jays are measured differently as was suggested on another site. A 1/2 hour show or a 3 hour football game, do they have the same rules of measure?

It's based on 15 minute intervals. There's a lot more to it than that, but I'd rather not going into full detail on it right now. I will say this though, it's a lot more accurate today than it ever has been - with diaries people forget stuff, and lie as well.

[CFLfan]

It's based on 15 minute intervals. There's a lot more to it than that, but I'd rather not going into full detail on it right now. I will say this though, it's a lot more accurate today than it ever has been - with diaries people forget stuff, and lie as well.

Details here about the PPMs, it states that one is given to each household member.
http://en.numeris.ca/participants/meter-panel

They still track manually with the diaries too.
http://en.numeris.ca/participants/overview

I assume that the manual diaries would track things like watching sports in a bar where they have multiple screens showing sports with no sound. Also they track recorded programs on PVRs etc.
If everyone in your family has a PPM but two of four are streaming on-line, their viewing habits don't get recorded.

With millions of people cutting the cord over the past few years and more people "streaming" their sports through things like ESPNPlus and TSNGO etc, sports ratings aren't going to mean a lot. Advertisers want that young demographic and that young demographic are streaming on their IPhones, tablets etc.
Don't know how the CFL and TSN are going to deal with the new contract in 2022

[R.J]

Details here about the PPMs, it states that one is given to each household member.
http://en.numeris.ca/participants/meter-panel

They still track manually with the diaries too.
http://en.numeris.ca/participants/overview

I assume that the manual diaries would track things like watching sports in a bar where they have multiple screens showing sports with no sound. Also they track recorded programs on PVRs etc.
If everyone in your family has a PPM but two of four are streaming on-line, their viewing habits don't get recorded.

With millions of people cutting the cord over the past few years and more people "streaming" their sports through things like ESPNPlus and TSNGO etc, sports ratings aren't going to mean a lot. Advertisers want that young demographic and that young demographic are streaming on their IPhones, tablets etc.
Don't know how the CFL and TSN are going to deal with the new contract in 2022

I'm aware of how it works slimjim. Also, online streaming does count, so long as it's legal streaming.

[CFLfan]

I'm aware of how it works CFLfam Also, online streaming does count, so long as it's legal streaming.

Well others obviously are not aware of how it works.
TV ratings from the Labour Day weekend and

http://3downnation.com/2018/09/07/cfl-ratings-report-tight-labour-day-games-deliver-viewership-boost/

[CFLfan]

Numeric only measures TV viewing ?
http://en.numeris.ca/participants/online-tv-panel

Okay, I will take that back