2018 CFL TV Ratings

[ArgoZ]

I must be one of the crazies that leaves the TV on and doesn’t adjust the volume to take a leak. Where’s Edward Snowden to tell us the real truth like they know when we use the washroom. Telling fans that using the washroom hurts CFL rating was a good laugh anyway.

[lazycro]

I must be one of the crazies that leaves the TV on and doesn’t adjust the volume to take a leak. Where’s Edward Snowden to tell us the real truth like they know when we use the washroom. Telling fans that using the washroom hurts CFL rating was a good laugh anyway.

Wait, people turn the tv off to go to the washroom?

[Shatto]

So MLS is a higher priority for TSN than the CFL? Really?????? CFL averages over half a million viewers for each of the week's games and as we have seen will occasionally have 3/4 million viewers for the occasional game. In the past, MLS at this time of the year averaged closer to 50 thousand. I have not seen any Canadian TV ratings for MLS over the past 3 to 6 weeks but I'm sure, if Canadian TV ratings for MLS were close to the CFL numbers we would have heard by now. So if TSN really does give priority to a sport that struggles to get better numbers than broadcast delayed poker---it would be the biggest mistake since the captain of the Titanic said "what iceberg?"

Claims without any substantiating numbers or stats is simply an individual attempting to project a bias or prejudice upon a particular issue.

[jerrym]

Viewership for Argo games has dropped from an average of 548,000 for the first four games, a 20% increase following the Grey Cup win, to 425,000-428,000 for the last two games. Although the other teams involved, Ottawa, traditionally a poor draw, and last place Montreal likely had something to do with that, viewership in the next few games bears watching to see if Argos' poor performance is helping to produce this decline.

[jerrym]

Viewership dropped again in Week 11 for the Argos to 380,400 against Montreal, perhaps not unsurprisingly as it involved the two worst teams in the league at the time. As Thursday night broadcasts end, the good news is viewership for them is up 13.5%, but this may reflect the fact that the Riders from 484,000 to 550,000, the most popular team among viewers, played three times on Thursday this year compared to once last year.

Week 11
Thursday
Edmonton at Hamilton 519,700

Friday
Toronto at Montreal 380,400

Saturday (early)
Winnipeg at Calgary 437,000

Saturday (late)
Saskatchewan at B.C. 699,900

Week 11 2018 vs Week 10 2017: +1.3 per cent
Year-to-date vs 2017: +3.8 per cent

http://3downnation.com/2018/08/31/cf...-rider-driven/

[CFLfan]

Viewership dropped again in Week 11 for the Argos to 380,400 against Montreal, perhaps not unsurprisingly as it involved the two worst teams in the league at the time. As Thursday night broadcasts end, the good news is viewership for them is up 13.5%, but this may reflect the fact that the Riders from 484,000 to 550,000, the most popular team among viewers, played three times on Thursday this year compared to once last year.



http://3downnation.com/2018/08/31/cf...-rider-driven/

"Rider Driven" - Thursday night ratings up this year because of the Riders.
I'm sure that yesterdays Labour Day Classic in Regina will be the highest rated game of the week.

[Neely2005]

"Rider Driven" - Thursday night ratings up this year because of the Riders.
I'm sure that yesterdays Labour Day Classic in Regina will be the highest rated game of the week.

Traditionally today's games do pretty well too.

[ArgoRavi]

Traditionally today's games do pretty well too.

When the Argos and Ticats play in primetime, it usually makes for some of the highest ratings of the season.

[jerrym]

"Rider Driven" - Thursday night ratings up this year because of the Riders.
I'm sure that yesterdays Labour Day Classic in Regina will be the highest rated game of the week.

That's a pretty safe bet. They lead in viewership just about every week.

[Shatto]

Did the Friday game include the RDS numbers or was it TSN only?

[ArgoRavi]

Did the Friday game include the RDS numbers or was it TSN only?

I am almost certain that is TSN only.

[R.J]

http://3downnation.com/2018/09/07/cf...wership-boost/

Week 12 ratings

Friday
Montreal at Ottawa: 333,100 (+11.7 per cent over 2017)

Saturday
Winnipeg at Saskatchewan: 838,300 (+2.5 per cent)

Monday
Edmonton at Calgary: 683,300 (+1.7 per cent)
Toronto at Hamilton: 744,100 (+9.1 per cent)

Labour Day 2018 vs Labour Day 2017: + 5.2 per cent

Year-to-date (46 games) vs 2017 (45 games) : +3.9 per cent

For those that aren't aware: Ottawa is not a metered market and RDS isn't included in these ratings.

[Scooter McCray]

http://3downnation.com/2018/09/07/cf...wership-boost/


For those that aren't aware: Ottawa is not a metered market and RDS isn't included in these ratings.

Thanks for this. I was not aware of Ottawa not being metered. That might explain why their ratings are always the lowest. Doesn't really jive with the in stadium support the team gets. So Ottawa's numbers are probably much higher.

[argos1873]

For layman when it comes to media marketing, can someone explain to me what it means when someone says Ottawa is not a metered market? Thanks.

[Neely2005]

For layman when it comes to media marketing, can someone explain to me what it means when someone says Ottawa is not a metered market? Thanks.

They don't measure Ottawa for TV Ratings. No one in Ottawa has People Meters to measure what they're viewing on Television.

[argos1873]

They don't measure Ottawa for TV Ratings. No one in Ottawa has People Meters to measure what they're viewing on Television.

Why is that?

[paulwoods13]

If Kitchener-Waterloo-London is a bigger tv market than Ottawa, then I have even less faith in the ratings system. If they're counted together, then they may as well add Toronto to the market. It's as close to Kitchener as London is, and people actually commute from Kitch to Toronto.

[Shipyard]

If Kitchener-Waterloo-London is a bigger tv market than Ottawa, then I have even less faith in the ratings system. If they're counted together, then they may as well add Toronto to the market. It's as close to Kitchener as London is, and people actually commute from Kitch to Toronto.

TV markets are alot larger than metro areas -- Calgary market is all of southern alberta, Kitchener-waterloo-london is half of southern ontario

[OV Argo]

TV markets are alot larger than metro areas -- Calgary market is all of southern alberta, Kitchener-waterloo-london is half of southern ontario

Who defines "TV market" ? - some genius bean-counter i suppose / whatever.

Does the Ottawa market include the other side of the river here in Quebec - quite the large population to add on to Ottawa and a very large percentage would be either billingual or English first = i.e. able to follow the same TV Ottawa does.

[Shipyard]

Who defines "TV market" ? - some genius bean-counter i suppose / whatever.

Does the Ottawa market include the other side of the river here in Quebec - quite the large population to add on to Ottawa and a very large percentage would be either billingual or English first = i.e. able to follow the same TV Ottawa does.

http://www.nielsenmedia.ca/English/M...ntoOntMaps.PDF