Rothman, Schulich or Harvard Business Schools?

[1971GreyCup]

Which world-class business school will be first to chronicle the destruction of the Argos brand? Only a slow and methodical effort over a 35 to 40 year period could have brought this franchise, and the league it plays it, to its knees.

Recent efforts have been arguably the most effective to date. They include:

1. Fire all senior management and replace with a single part-timer. In the process, lose key support personnel.
2. Slash sales force and support it with a part-time staff.
3. Radically reduce marketing budget. Get those cost controls in place immediately.
4. Halt all pre-existing brand efforts and wait a year or two before instituting replacement efforts.
5. Hire outside think-tank to review the situation and put that on indefinite hold.
6. Ultimately leave it outsiders to attack the local market/customers to place the blame.

Have I missed any key ingredients to this long term?

Waiting for someone to write Jerry Maguire's Mission Statement" https://youtu.be/zDbV2-tZgbg

[PullTogether73]

1. Reduce ticket prices dramatically.
2. Offer discounts to STHs of affiliated franchises.
3. Offer flash ticket sales.
4. Provide discounted ticket prices for children and parents.
5. Hire staff to increase/improve online reports to fill void left by disinterested local media.


Having provided some positive points above, none of it is working (yet) and I am as dismayed with the attendance as you and many Argo fans are with the results.

[1971GreyCup]

1. Reduce ticket prices dramatically.
2. Offer discounts to STHs of affiliated franchises.
3. Offer flash ticket sales.
4. Provide discounted ticket prices for children and parents.
5. Hire staff to increase/improve online reports to fill void left by disinterested local media.


Having provided some positive points above, none of it is working (yet) and I am as dismayed with the attendance as you and many Argo fans are with the results.

Good input PullTogether73.

[Will]

Schulich a world-class business school?

As an alum I can ask.

[Wobbler]

Strange that the Argos are in decline in Toronto, whereas in Vancouver - the most comparable market - the Lions just keep getting stronger...

[R.J]

Weird how some continue to think the Argo brand is a quick fix. It's only year 3 at BMO and year one under MLSE (which came with a new plan).

[AngeloV]

Weird how some continue to think the Argo brand is a quick fix. It's only year 3 at BMO and year one under MLSE (which came with a new plan).

Apparently it's a lot easier to complain than to be patient. I stopped worrying about any off field stuff a while ago.

[Will]

1. Reduce ticket prices dramatically.
2. Offer discounts to STHs of affiliated franchises.
3. Offer flash ticket sales.
4. Provide discounted ticket prices for children and parents.
5. Hire staff to increase/improve online reports to fill void left by disinterested local media.


Having provided some positive points above, none of it is working (yet) and I am as dismayed with the attendance as you and many Argo fans are with the results.

People cannot take advantage of that which they know nothing about.

[R.J]

People cannot take advantage of that which they know nothing about.

In the information age it's not that difficult to find out about these things. The issue quite simply is most people don't care.

[gilthethrill]

Apparently it's a lot easier to complain than to be patient. I stopped worrying about any off field stuff a while ago.

No no AV....simply move the Argos to Halifax or KW...that what the experts on other forums suggest. It is just that simple!😁

[Will]

I'm a Schulich MBA grad -- where would you like me to start?

- Porter's Five Forces
- SWOT analysis
- 5 P's of Marketing

I forgot the rest already

[PHArgofan]

Lets not forget Sask was on the brink of collapse. They held telethons to keep the team alive. Look at them now. All is not lost.

MLSE has deep pockets and a desire to succeed. They've done it with TFC and the Raptors. Its year one with them.

it is not a one or two year process. They would know that. If they dont have a Harvard MBA on board im sure they have Rotman or Queens MBA who know the principles too.

[1971GreyCup]

Awfully dumb of the rest of the CFL, MLB, NFL and Hollywood and Broadway WASTING all that money on marketing. Let the customer do all the work and find out what your current offerings are.

[1971GreyCup]

Lets not forget Sask was on the brink of collapse. They held telethons to keep the team alive. Look at them now. All is not lost.

MLSE has deep pockets and a desire to succeed. They've done it with TFC and the Raptors. Its year one with them.

it is not a one or two year process. They would know that. If they dont have a Harvard MBA on board im sure they have Rotman or Queens MBA who know the principles too.

.

Sounds like a jab Argosfans.com

[jerrym]

Strange that the Argos are in decline in Toronto, whereas in Vancouver - the most comparable market - the Lions just keep getting stronger...

Lion attendance has been on a more or less downhill slide since 1986 when it peaked at an 46,637 average with occasional resurgences, mainly in the Bobby Ackles return years. This year there has been a very slight uptick from an 19,858 average in 2017 to 20,182 average so far.

https://stats.cfldb.ca/team/bc-lions/

[AngeloV]

Lets not forget Sask was on the brink of collapse. They held telethons to keep the team alive. Look at them now. All is not lost.

MLSE has deep pockets and a desire to succeed. They've done it with TFC and the Raptors. Its year one with them.

it is not a one or two year process. They would know that. If they dont have a Harvard MBA on board im sure they have Rotman or Queens MBA who know the principles too.

Best post of the thread (with apologies to those others that posted, no disrespect to you).

[1971GreyCup]

“Constructive feedback increases self-awareness, offers guidance and encourages development, so it is important to learn both to give it and to receive it. Constructive feedback does not mean only giving positive feedback (praise). Negative, or critical feedback given skilfully can be very important and useful.” University of Nottingham

[Will]

Best post of the thread (with apologies to those others that posted, no disrespect to you).

Disagree. He forgot to include Schulich.

[PHArgofan]

Disagree. He forgot to include Schulich.

I just figured if UoT MBA program cant sort their own school's football program out how can they fix the Argos. LOL !!!

[Wobbler]

Lion attendance has been on a more or less downhill slide...

I was being sarcastic.