Which world-class business school will be first to chronicle the destruction of the Argos brand? Only a slow and methodical effort over a 35 to 40 year period could have brought this franchise, and the league it plays it, to its knees.

Recent efforts have been arguably the most effective to date. They include:

1. Fire all senior management and replace with a single part-timer. In the process, lose key support personnel.
2. Slash sales force and support it with a part-time staff.
3. Radically reduce marketing budget. Get those cost controls in place immediately.
4. Halt all pre-existing brand efforts and wait a year or two before instituting replacement efforts.
5. Hire outside think-tank to review the situation and put that on indefinite hold.
6. Ultimately leave it outsiders to attack the local market/customers to place the blame.

Have I missed any key ingredients to this long term?

Waiting for someone to write Jerry Maguire's Mission Statement" https://youtu.be/zDbV2-tZgbg