What I appreciate the most about the Argos and the CFL apart from the onfield product is the access to the players and the offseason events. Argos recently have been inconsistent with their events. For example, the locker room sales take place some years and not other years. Fan Appreciation Day important some years and held prior to the season, other years during the season. The Argos have a number of players residing all season in the Toronto area and it isn’t inconceivable to put together a monthly event. ie., “watch the Super Bowl with the Argos”. Perhaps more community types of events and rely on partners in areas such Durham, Markham & Peel to put on events. Tie them to charities.
Parent/children fan combinations are very powerful. Putting together a hardcore fan with the next generation fan at games and offseason events have to be a priority. In recent years we’ve been fortunate to meet and get to know other hardcore father/son, father/daughter, mother/son & mother/daughter fan combinations across the country and on social media. In Toronto many of these combinations seem to be the 70s fans and their children, while in other markets the combination they seem younger.
Toronto once had maybe the strongest social media team, but a constant turnover in that department has resulted in inconsistent social media - important to the younger demographic.
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