you are right about exposure not necessarily meaning more fans in the seats. From the TV numbers, the Argos seem to generate a lot of viewers. I have people that try to talk to me about the Argos often. I have to bite my tongue when talking with them, because it annoys me when they say it would be great if the Argos could fill the stadium, yet they only go to maybe one game per season, if I take them along with me. I think those youtube or whatever followers are more likely to live their lives on line or watching tv.
Bookmarks