The CFL needs to create a football infrastructure. If you can't realize that building from the ground up is key to the growth of any BUSINESS... then, this is the issue. People don't know business. Mullins came out and said that Ambrosie brushed him off since clearly he only cared about the XFL talks, what does that say? Plus, if Ambrosie didn't burn bridges, why would they have to put out a public statement on the matter instead of having direct conversations with the CFL.
https://www.sportsnet.ca/cfl/article...al-components/
Also, it's been called out that the CFL has let the NFL take over programs like flag football in areas of the country (instead of even partnering with the NFL). Well if the CFL is not connected with these institutions, it's funny when people ask why kids don't care about the CFL. Yet, go do some research on the work the Football Canada is doing, and the fact that the CFL isn't really involved with them, you would recognize the missed opportunities they have... you know... to market to new fans...
Another example, the CFL wasn't part of the Ontario Mega Clinic... oh, what area do they need to desperately grow in again? Toronto. But where were they?
So to think that working with USports, Junior Football, and Football Canada has no impact to the growth of the CFL brand and business, would show the lack of business knowledge out there. Heck, the CFL even said themselves, that they recognize the impact of grass roots football and how critical it is to the game and to the league.
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