Originally Posted by
Shatto
If the league wants to revive attendance and interest in the CFL , it has to be done by rolling up their sleeves and selling tickets one by one. MLSE has done a pitiful job of marketing the Argos. If MLSE spent the amount they pay for one Raptor's salary, on a well developed marketing program and did it with a long run strategy, IMO the interest in the Argos could be revised. There is no such thing as a quick fix. A lot of hard work, good solid leadership (especially good leadership) and good organizational planning, is needed, not some hair brained schemes like reducing Canadian content.
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