Anyone Still Think MLSE ever had a business plan for the Argos?

[argolio]

Can MLSE at least try and put in equal effort to what they put into Toronto FC? Is that asking too much?

MLS sold MLSE on the idea of soccer infiltrating the American market to the point where MLS would eventually land a big U.S. TV contract, and MLSE is still on board with that. MLSE does not see the same revenue potential with the CFL, and therefore doesn't see the point spending more on the team.

At least that's what I think MLSE believes.

So what is their rationale for owning the Argos? Small tax write off, philanthropy (keep Argos off deathbed), keep CFL alive for TSN?
If they are committed to the losses to do that they could commit a little more to trying to create value.
If not they should try and find another Amar Doman, Bob Young to sell to. A dedicated President with a dedicated budget (drop in the bucket to them), and they can just watch what happens with very little risk. Value would come. An entire 10 team league firing on all cylinders should be worth $100 million.

Probably a content play. Bell makes money from the CFL deal and wants to keep a team in Toronto, home of major advertisers and ad agencies.

Finding another owner sounds good in theory, but those people generally want to see some kind of a payoff down the road. If it's not a big jump in TV money, franchise value, or attendance beyond the occasional East final, then what?