In a story in The Athletic back on June, on "how to fix the Argos", Bill Manning said the team would be concentrating its marketing efforts on 4 games - the two during the CNE, the one with Hamilton, and a "fan appreciation" promotion for the final home game.

This year, he said the focus will be on four home games. The Argos will host two games at BMO Field during the Canadian National Exhibition later this summer, and game tickets will also secure entry into the fairgrounds.

There will also be a build-up for a home game against the Hamilton Tiger-Cats, and a fan appreciation promotion with the home finale this fall. Manning said the hope is that the modest promotions draw a few more fans into the building, and that the product on the field will draw them back.
Hmm. I was handed a tiny bag of six M&M's on the way out yesterday. I guess I should feel appreciated.