Originally Posted by
Argofan_1000
remember Numeris numbers are an estimate. It is a sampling for overnight data. They use the people meters to try to come up with viewing numbers for overnight data. There is a sound the meter picks up from the TV. Turn the vol down or off and still watch? You are not included if the meter can not pickup the tone.
The numbers we see published are continuous viewers. If you leave the room or switch channels and then return you will not be included in the overnight ratings but will be included in total reach numbers, something that isn't posted. If you have to use the bathroom, well you have taken away how much the CFL will get for TV revenue, so please keep a bed pan beside you. There are far more people watching if the overnight numbers are saying 500-600K. J.M. story- the quality of the game affected those numbers and also in the U.S. There are also areas of Canada that is not covered very well with the people meters so the data is an estimate. Numeris has said that sports is the most difficult to determine and I believe them. For most TV shows it doesn't matter - for sports it matters. The league and TSN should push to see the distribution of the meters. Again this is statistics and the distribution must be done fairly to get good results from a small sample size.
Numeris has its own web site to explain everything. Haven't looked at it in a long time but at one time it explains how they measure
Bookmarks