Growing Football in Canada

That’s what Ambrosie says has to be done right? “"Everyone wants to see football in Canada grow and be stronger. If we can harness that energy, then this is going to be a very positive experience for us." – is what he said in this last call regarding the XFL talk.

Well, why isn’t he/the league working with Football Canada? We went in to take a look at what Football Canada has been developing and found some interesting things:
  • They created a football coaching app to be shared with all amateur football coaches - https://www.footballcanadamobile.com/
  • It was created in collaboration with all provincial football associations in Canada, except Quebec
The collaboration with the provincial football associations totally makes sense, but I think there is a league that’s missing here…

Looking further, we noticed that Football Canada has another partner specifically around football education… USA Football!

In addition to all this, also found out that Ontario Football worked with Players Health to provide their injury tracking app to use too! - http://ontariofootball.ca/news.php?news_id=1919221

You would think with how important it is to grow the game, the league would be involved with these associations as key partners, to be able to cross market, as well as promote the league.

For the Football Canada Coaching App, imagine if you could have CFL players doing the walk throughs? Arbuckle doing QB drills, Brescasin doing WR drills, Campbell doing OLine drills, etc. It’s all added visibility.

Also, look at all the leagues/teams Football Canada helps/supports/leads – U18, U19, Junior National, Sr Women’s, Sr. Mens, Women’s Flag Football, Men’s Flag Football (http://footballcanada.com/ ). Beyond each of these respective teams, Football Canada also manages Flag Football leagues across the country - http://cffl.footballcanada.com/find-league/

This is where the CFL needs to be! Jim Mullin and his team have basically done all the work for league… but Ambrosie is too busy being useless to see that all of this is there for the league. Plus it shouldn’t be done individually team by team. We saw in 2019 that the Argos started to get involved in supporting and being around youth and flag football (which was great to see), but it should be league driven, and it’s not going to just happen overnight.