It is no secret the the Argos have gutted their Marketing & Promotions Department. Presuming that Argos exist in the Entertainment Industry, this goes a long way to explaining the dwindling attendance. Hollywood is in the business of constantly introducing new entertainment offerings. On average, for every one dollar outplayed in production, they spend $0.50 in promotions (attached). One third of the operational cost is directed towards promotion.

It strikes me that the only promotion I see for the Argos is through Social Media sites and TSN's radio and TV outlets. Don't look for any changes in attendance until the Argos invest in it. Argos operate in a crowded, sports markets that have large promotional budgets. The Argos will never be able to match the resources available to those in this market, but have to match their promotional budget with the industry not ignore it.

If ever there was a correlation between attendance and promotion, the Argos have demonstrated it.

http://www.reuters.com/article/2010/...65A13Q20100611