I don't mind free tickets as long as it driven through the season ticket holders and sponsors....the ones that give them business already.

Put the free seats in the upper east side' lower east by the goalines and the back of the endzones....basically where there are not allot of paying customers.

As long as the team follows up with them afterwards. Thank them for coming, have a short survey on their experience..no longer than 10 questions. Don't try and sell them anything aside from the next home game.

Even if the frees don't buy another ticket, enough positive feedback will be very valuable when selling corporate seasons. In this market that's where the really big fish are.