I think we should stop blaming the Toronto for the lack of Argos commercial success. We've traveled across the west and demographics are changing there too. New immigrants may now represent 20% of Regina and the surrounding catchment area. Eighty per cent of 500,000 equates to 400,000 people. Our experience is that the Riders create new fans in the new immigrant communities. 50% of the GTA population is at least 4 million people.
I don't think there is any evidence yet that marketing the Argos has improved with the new owners. It's become difficult to find their employees and understand which employees have been let go, or resigned.
Plenty of room for improvement:
1. Part time management. Pretty sure management was in Kansas City last night.
2. Part Time Ticket Sales. Example: after the first game, I was dealing with Mike Hook on a corporate issue. He stopped replying to my emails. I only found out later he was on longer there. Not easy to book a corporate suite, while plenty remain empty.
3. Emails were ported from Argonauts.ca to MLSE.ca not telling employees or not customers.
4. Their social media employee quit the last day of training camp.
5. Game Day Host positions were posted just prior to the season.
6. Mike Hogan finally hired during Week #4. It's Week #5 and still waiting for the Podcast.
7. Argos Focus Group postponed 3 weeks ago as higher priority MLSE issues arose. TBD
In the absence of the ongoing, decades long mismanagement of one of North America's longest running professional team it's unfair to point to the teams customers as letting the franchise down.
Thankfully, Football Ops. remains in very good, experienced hands from coaching, scouting, trainers and equipment managers who are all seasoned professionals.
If the team chooses not to focus and invest in the game day experience, it will continue to come up short on putting fans in the seats. It shouldn't expect otherwise.
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