MLSE is trying to build a fanbase, rather than maintain one.
The tailgate just didnt reach enough people.
No other team has a pre game party, other than say the TFC championship, or opening days, etc.
The Argos are probably going back to trying to get the "liberty village" crowd to come out. People that will ttc to the game.
I still think the only answer is to make a big signing. If Manziel goes to hamilton, that will be the biggest home game of the year.
Fans turned out for Rocket, there was "buzz" for Ricky before he got hurt.
TFC saw a boost in their lean years whenever a big star from another team was rolling into town. Heck a big number of people bought seasons seats the first year solely to see Beckham.
Thats the toronto market.
That said, the scheduling issue someone posted early, with competing concerts at ontario place makes a lot of sense.
I dont think it was solely a cost issue. They likely just felt they want to bring in a certain crowd that wasnt going to attend the tailgate anyways.
The majority of fans who will be upset with this are likely existing season seat holders, who will renew anyways.