Fans here and elsewhere seem to be hoping Pelley's past connection to the Argos will mean something positive for the team. I wish I could believe that was possible, but I'm a realist. The people Pelley reports to have much bigger concerns than the Argos, and he will naturally focus on those concerns. I imagine he will attend an Argo game this summer, and renew his acquaintance with Pinball, and supervise Manning, but IMO it's unrealistic to think he might ramp up promotion and marketing for such a small segment of the MLSE machine.
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