it has to do with the blue paint. Right now they have white paint (for grid lines) that can be washed off and become unnoticeable during TFC games. They probably won't be able to wash the logo off entirely. The agreement that I hear is that the Argos can paint permanate logos in the endzones(which will be AstroTurf) and be covered up by stands during soccer.
Blue paint will be harder to wash off than the white.. So faded logo during TFC games would be a possibility. I have feeling they will use green screen technology for adds and the logo on centerfield that would be viewable on tv. Sort of like what Rogers does with the advertising along the first and third base lines as well as over the centre field bleachers, as well as the first down markers on tv during football... You don't see them if your at the game but it's on tv.
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