The Grey Cup viewership at 3.1 million was down 23% from last year and the lowest since 2001. During the regular season (85 games) viewership increased 1.7%. For the regular season and playoffs combined viewership was down 0.3%.
Agreed. Toronto is a big market, plus all the people who watch to cheer against the Argonauts.
Although IIRC the Ottawa market isn't measured either.
Argos are very important to the league. In 2012 GC they had 5.8 M tune in. Rumors were they made $10-$12 M from the game at Rogers center. Truly sad Rogers does help sell this team.
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