Clearly, they are not reading the market correctly still, I will eat my hat (not literally, as I like my hat ) if they have more STH next year than this year -- this season ticket base will drop significantly next year, I highly doubt that any significant amount of "new STH" are joining the fray after this year, what about the product would entice you to buy seats in 2017 if you didn't have seats in 2016? a few perks that are way less buzzworthy than last off-season's idea of a "new stadium", better atmosphere, chance to get GC tickets, almost all of which did not come to pass in any well publicized way other than that the new stadium was better for football than the last one. The press was all negative about it being empty (why do I need to buy seats in advance again? and the GC thing was screwed up badly and needed fixing almost immediately which pissed many people off), based on the many people I've spoken to (collectively about 100STs), many existing STH are going to be dropping seats that they thought would have some added value based on the move to BMO, and many simply are just not renewing at all as the perceived value is not there for their entertainment dollar --- in Toronto as someone rightly mentioned above, there are just too many options out there to spend one's entertainment money on - if there is no "buzz" about this being an "event", people just won't go in this city....the product unfortunately will not just sell itself, as much as us CFL lovers would like to believe......the fact that they are not marketing the crap out of this to families and such is beyond me --- you should be able to buy a ticket for $10 or less to take a kid under 14 (?) to a game, get young people into your product, before they become older and jaded about the the state of the CFL and whether they perceive it to be a "second rate" league compared to the NFL (whether we like it or not, Toronto has a "major league" mentality), as once that mindset kicks in, it is hard to change. Again, I'm a CFL fan, but I am around College aged kids all the time and we actually had the Grey Cup come to our school recently, and literally there was no buzz whatsoever to even go and take a picture with the trophy this past week -- I literally just walked up and could spend as much time as I wanted with it (which was quite cool frankly!!) and almost no one was even bothering with this important piece of Canadian history right in front of them, it was quite sad actually, the kids were having more fun throwing a football around than actually learning anything about the CFL (no one I spoke to could even name a current Argos player) -- there was literally a table there with a chart explaining the rule differences between the CFL and the NFL....ummm, if our league is so awesome to begin with why are we having to teach people the rules from a 100+ year old league in relation to one that is only 50+ years old....it's because people aren't actively engaged in their product, the kids liked "Football", just not this type of football, it was really sad for someone who is a long time CFL lover to see......
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