Quote Originally Posted by bannedforlife View Post
And that sums up the frustration and why you see conspiracy theories . Why would you want to lose 6 million a year when you could spend maybe a million more and break even.
I think it's highly unlikely that spending an additional $1M on marketing would yield a 700% return. I wish it were otherwise, but if the Argos really are losing $6M per year, I'm pretty sure it would take a lot more than an additional $1M in spending to get them to break even (and of course the hill to climb would grow by whatever amount of additional spending takes place).

MLSE is less interested in turning an operating profit on its properties than in growing their enterprise value. How much spending would have to take place, and how much new revenue would have to be generated, to turn the Argos from a property worth maybe the same $5M it reportedly sold for more than once in the past, to a property worth ten times that?