I listened to the interview. Doman sounds very passionate and committed, but some of the things he talked about.... tailgating, cheep beer have been tried here and didn't work. I hope he has better success.
Steve Simmon's column in Toronto Sun today deals with this whole issue... the fact that in Toronto, besides the die-hard fans, nobody seems to care about the Argos. He seems to hit the nail on the head, but it is a depressing read.
SIMMONS: The Argonauts can clinch first place in the East on Friday. But does anyone care? | Toronto Sun
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