Close off the upper deck.
Tarp over the seats with those banners of argos greats they had at the dome.
BC has no upper deck, why spread fans out?
Make the east side cheaper, get fans in the middle of field where they'd be most visible by tv.
Right now we have a decent crowd on west, no crowd on east which is what you see on tv.
Better rewards for Seasons tix fans, jerseys, jackets, scarves, huge discount on tix, right now why would anyone buy seasons when they can get a 15 dollar discount offer online?
Somehow establish the end zone as the home of your rowdiest fans and work hard to fill it. TFC used their atmosphere and fans as a marketing point for years before they finally had a team to sell. It's a fine line, as the Argos currently have a great family friendly vibe. Lots of seniors and kids, not a lot of drunken idiots.
But there's a big portion of the 20-30 crowd that prefers a booze filled experience. They'll go to tfc or the jays, or drive to buffalo for the bills.
Last year's second game vs ottawa was also a low one. We'll see growth, no reason to hit panic button.