More than 20,000 tickets sold for the Eastern Final

[RB957]

Those seats will be the absolute last to go if the game sells out, why would anyone buy those seats when the same ones on the east side are $27? The East lower deck at the 55 is $107 which is the same as the west upper deck. Those upper west seats should be $50 at the absolute most, they're charging the same for those seats as a Leaf game. IMO anyone who buys upper west seats at this point in time is a fool. On a side note, looks like there are a lot more seats available behind the visiting bench than behind the home bench which is a good sign. I heard the whole population of Saskatchewan was supposed to swoop in and buy up the whole stadium...(sarcasm of course)

Not that it really matters, but it's only the two centre sections - 223 and 224 that have those high priced seats. because they are right at mid field, and as anyone will tell you are much preferable to seats on the east side which face the sun (especially in the summer). The other sections are lower priced. But you have a point, that if they can't sell those out for a divisional playoff game, that should tell management to drop the price a bit.

[Scooter McCray]

Not that it really matters, but it's only the two centre sections - 223 and 224 that have those high priced seats. because they are right at mid field, and as anyone will tell you are much preferable to seats on the east side which face the sun (especially in the summer). The other sections are lower priced. But you have a point, that if they can't sell those out for a divisional playoff game, that should tell management to drop the price a bit.

There are alot of $107 tickets on the east side as well. That is just too much. Common sense dictates that when there is demand for your team, the best seats sell out first. In the Argos case it is the opposite. Management have not created a demand or value proposition. IMO they should have much lower price points across the stadium in an effort fill the place night in and night out. From there you entertain the hell out of them; hopefully with good onfield team and more importantly all the accoutrements to a first class good time on the game day experience inside and outside the stadium. Do this consistently for 2-3 years game in and game out and rejuvenate your brand as the best sports experience to have in Toronto. When the stadium is half empty there is no atmosphere - yes, its still better than skydome but staring at an empty side of seats does not instill a great atmosphere for most people. This weekend you will notice the atmosphere is off the charts when the place is full. Once you have created the demand proposition and people want to be there every game, you can begin raising prices (being sure to keep it as the best value ticket in town). That is the slow build that needs to be happening. By starting with high prices for a product that people are apathetic about you are fighting an uphill, losing battle. Sure we get this one game, but with no regular media attention our team will be out of sight and out of mind until the next playoff game comes around.