The experts can't see the upside to Rogers buying into the Argos. But Rogers is in the Cable business first and foremost. How many former Rogers Cable users like me switched to Bell because of Rogers treatment of the Argos. Just might be more than a few of us on here. Maybe it was just a coincidence but the day after the announcement a Rogers guy was at the door offering a deal. $99.00 for everything, about a quarter of what I'm paying Bell now. Kind of tempting to say the least.
The younger generation are cutting cable left right and center. I know in my family and relatives they have. Just maybe somewhere in the Boardrooms of Rogers someone brought it to the attention of the new CEO of a group that has quit them were disenchanted Argo fans.
That's my take on this move by MLSE. They aren't worried about losing or making a few Million on the Argos, but they are getting worried about losing their Cable customers.
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