Argo Hype

[Shatto]

With the greatest respect, I'm not sure what the attendance, at this present time has to do with signage equality. Argos have 10 to 20 times the television audiences and these folks are all seeing stadium ads. The Argos have a history and brand going back a century or so. But none of that should be of any concern. In a stadium financed primarily with public money and being owned by the city, there should be an overriding principle of equality, especially in signage treatment.

Argo fans don't expect preferential treatment just equal treatment.

[Treblecharger1]

With the greatest respect, I'm not sure what the attendance, at this present time has to do with signage equality. Argos have 10 to 20 times the television audiences and these folks are all seeing stadium ads. The Argos have a history and brand going back a century or so. But none of that should be of any concern. In a stadium financed primarily with public money and being owned by the city, there should be an overriding principle of equality, especially in signage treatment.

Argo fans don't expect preferential treatment just equal treatment.

A bunch of the signage you see is co-branded and partnership deals TFC has had in place in some cases for years. When those sponsorship deals come up for renewal you will see a change. One aspect of the team that is being handled by MLSE is Corporate Partnerships. You will start to see MLSE leveraging both brands TFC and the Argos together on all in Stadium stuff going forward I presume. It will take a couple of years but it will happen much like the Marlies CP deals are leveraged with Leafs Corporate Partners.