I have no doubt the league thinks it might get a big score from US TV. And I have little to no doubt it will not come even close to getting $40M/year for spring and summer coverage of a league that most Americans do not follow or care about.
The league is smart to see if it can increase revenues -- in fact, I argued many times that increasing revenue and growing the business was the primary factor they should look for in a new commissioner -- but that doesn't mean a windfall is about to happen.
What TSN pays for local hockey rights is completely irrelevant in this discussion, as is what TSN pays the CFL. Whether or not Bell is getting a bargain in its CFL deal is a matter of conjecture, but I can guarantee NFL Network does not base its programming purchase decisions on any economics other than how any deal would affect its own bottom line.
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