Argo Hype

[Neely2005]

How the Argonauts are planning to make you care about them:

https://theathletic.com/76380/2017/0...re-about-them/

[BATKINSON001]

How the Argonauts are planning to make you care about them:

https://theathletic.com/76380/2017/0...re-about-them/

It's a good article. I shared the crap out if it on facebook.

I still think the argos should advertise on the 905 area public transit and papers, not everyone in the existing fanbase (which is pretty much outside of toronto) uses social media or the internet.

[Neely2005]

CFTO just ran a piece on Doug Flutie and his Bobblehead Night. Also mentioned that you can get 2 tickets for $19.97.

EDIT: The Argonauts ran a commercial for the Flutie Bobblehead Night during the news broadcast too.

[paulwoods13]

It's a good article. I shared the crap out if it on facebook.

I still think the argos should advertise on the 905 area public transit and papers, not everyone in the existing fanbase (which is pretty much outside of toronto) uses social media or the internet.

If you read the article, you presumably would have noticed this:

Contrary to the perception, Moore said most Argos season ticket holders live downtown, and not in the suburbs. She defined downtown, loosely, as the boundaries of the old city of Toronto.

[doubleblue]

If you read the article, you presumably would have noticed this:

Contrary to the perception, Moore said most Argos season ticket holders live downtown, and not in the suburbs. She defined downtown, loosely, as the boundaries of the old city of Toronto.

A few years ago someone in the Argo offices said that 60% of the season ticket holders came from the 905 area code. So if the season tickets holders haven't increased dramatically and the crowds are down, kind of sounds like the 905 people are staying away now.

[Scooter McCray]

When you only have 3000 STH I don't think it really matters where those folks are from. You are starting with a blank slate. What were SMs conclusions from this small piece of data?

[Argos1983]

When you only have 3000 STH I don't think it really matters where those folks are from. You are starting with a blank slate. What were SMs conclusions from this small piece of data?

Agreed -- you should be actively marketing to both the 416 and 905 in different and unique ways --- if only 3000 STH exist in total, its a little silly to say that most STH exist in the city (416), it's irrelevant at those minuscule numbers as obviously you are not drawing anywhere near enough from the 416, and thus targeting one group or the other does not appear to be working (or make sense) - they must cast a much wider net to draw both young professionals who may be in the city, and those with families who are more likely to have moved to the suburbs....and a different approach is needed to attract both groups..... (make it hip and cool for the young professionals - tie it in to a networking kind of thing, give more freedom to roam in the North and South ends for example where people can socialize); and also marketed as a form of inexpensive (more like $50 for a family pack of 2 kids and 2 adults and not $99, maybe a $10 presto card given out upon arrival with each pack to compensate for some of the travel expense - I don't know?) family entertainment that is accessible for those who are coming from further out - free swag for the kids, cheap kids ticket, free popcorn in the family section (it's dirt cheap so it's no great expense etc.)

[Neely2005]

Agreed -- you should be actively marketing to both the 416 and 905 in different and unique ways --- if only 3000 STH exist in total, its a little silly to say that most STH exist in the city (416), it's irrelevant at those minuscule numbers as obviously you are not drawing anywhere near enough from the 416, and thus targeting one group or the other does not appear to be working (or make sense) - they must cast a much wider net to draw both young professionals who may be in the city, and those with families who are more likely to have moved to the suburbs....and a different approach is needed to attract both groups..... (make it hip and cool for the young professionals - tie it in to a networking kind of thing, give more freedom to roam in the North and South ends for example where people can socialize); and also marketed as a form of inexpensive (more like $50 for a family pack of 2 kids and 2 adults and not $99, maybe a $10 presto card given out upon arrival with each pack to compensate for some of the travel expense - I don't know?) family entertainment that is accessible for those who are coming from further out - free swag for the kids, cheap kids ticket, free popcorn in the family section (it's dirt cheap so it's no great expense etc.)

The Argonauts don't control the concessions at BMO Field so nothing is dirt cheap.

[OV Argo]

Agreed -- you should be actively marketing to both the 416 and 905 in different and unique ways --- if only 3000 STH exist in total, its a little silly to say that most STH exist in the city (416), it's irrelevant at those minuscule numbers as obviously you are not drawing anywhere near enough from the 416, and thus targeting one group or the other does not appear to be working (or make sense) - they must cast a much wider net to draw both young professionals who may be in the city, and those with families who are more likely to have moved to the suburbs....and a different approach is needed to attract both groups..... (make it hip and cool for the young professionals - tie it in to a networking kind of thing, give more freedom to roam in the North and South ends for example where people can socialize); and also marketed as a form of inexpensive (more like $50 for a family pack of 2 kids and 2 adults and not $99, maybe a $10 presto card given out upon arrival with each pack to compensate for some of the travel expense - I don't know?) family entertainment that is accessible for those who are coming from further out - free swag for the kids, cheap kids ticket, free popcorn in the family section (it's dirt cheap so it's no great expense etc.)

Question: for RedBlacks games in Ottawa - transportation to the game is free via OC Transpo to all ticket holders (and the drivers don't even check to see if you do have a ticket) - lots of buses leaving well before and up to game time from some of the big bus stations in Ottawa - easy & free for fans to get to Lansdowne - bus drops you off right outside the stadium. Do the Argos have any such deals with public transit in the GTA? - and if not, why or could they?

Also - is it possible to move & roam all over BMO stadium - to go on tour for different sight lines or to get food/beer or to visit friends ? This is IMO a nice feature of the new TD Place set-up at Lansdowne and a lot of people take advantage - creates atmosphere/fan friendly.