Argo Hype

[mchesher03]

Are you the one who had the banner in the south end zone "Losers since 2000" ?..... that was classic!

Hahahah I would love to take credit for that. It was great I got a picture of it to rile up my buddies but no it wasn’t me, I’m behind the argo bench in 125.

[timlb01]

Hahahah I would love to take credit for that. It was great I got a picture of it to rile up my buddies but no it wasn’t me, I’m behind the argo bench in 125.

Bringing 3 people with me tonight so I moved from 226 to 126. Should be a good game.

[Neely2005]

How the Argonauts are planning to make you care about them:

https://theathletic.com/76380/2017/0...re-about-them/

[BATKINSON001]

How the Argonauts are planning to make you care about them:

https://theathletic.com/76380/2017/0...re-about-them/

It's a good article. I shared the crap out if it on facebook.

I still think the argos should advertise on the 905 area public transit and papers, not everyone in the existing fanbase (which is pretty much outside of toronto) uses social media or the internet.

[Neely2005]

CFTO just ran a piece on Doug Flutie and his Bobblehead Night. Also mentioned that you can get 2 tickets for $19.97.

EDIT: The Argonauts ran a commercial for the Flutie Bobblehead Night during the news broadcast too.

[paulwoods13]

It's a good article. I shared the crap out if it on facebook.

I still think the argos should advertise on the 905 area public transit and papers, not everyone in the existing fanbase (which is pretty much outside of toronto) uses social media or the internet.

If you read the article, you presumably would have noticed this:

Contrary to the perception, Moore said most Argos season ticket holders live downtown, and not in the suburbs. She defined downtown, loosely, as the boundaries of the old city of Toronto.

[doubleblue]

If you read the article, you presumably would have noticed this:

Contrary to the perception, Moore said most Argos season ticket holders live downtown, and not in the suburbs. She defined downtown, loosely, as the boundaries of the old city of Toronto.

A few years ago someone in the Argo offices said that 60% of the season ticket holders came from the 905 area code. So if the season tickets holders haven't increased dramatically and the crowds are down, kind of sounds like the 905 people are staying away now.

[Scooter McCray]

When you only have 3000 STH I don't think it really matters where those folks are from. You are starting with a blank slate. What were SMs conclusions from this small piece of data?

[Argos1983]

When you only have 3000 STH I don't think it really matters where those folks are from. You are starting with a blank slate. What were SMs conclusions from this small piece of data?

Agreed -- you should be actively marketing to both the 416 and 905 in different and unique ways --- if only 3000 STH exist in total, its a little silly to say that most STH exist in the city (416), it's irrelevant at those minuscule numbers as obviously you are not drawing anywhere near enough from the 416, and thus targeting one group or the other does not appear to be working (or make sense) - they must cast a much wider net to draw both young professionals who may be in the city, and those with families who are more likely to have moved to the suburbs....and a different approach is needed to attract both groups..... (make it hip and cool for the young professionals - tie it in to a networking kind of thing, give more freedom to roam in the North and South ends for example where people can socialize); and also marketed as a form of inexpensive (more like $50 for a family pack of 2 kids and 2 adults and not $99, maybe a $10 presto card given out upon arrival with each pack to compensate for some of the travel expense - I don't know?) family entertainment that is accessible for those who are coming from further out - free swag for the kids, cheap kids ticket, free popcorn in the family section (it's dirt cheap so it's no great expense etc.)

[Neely2005]

Breaking down the Argonauts brand with the help of a Canadian marketing guru:

https://theathletic.com/101791/2017/...arketing-guru/

[mchesher03]

Maybe this is the Athletic’s intent or Fitz-Gerald’s and fair enough if so, but I’m craving some analysis – pre-game and post-game – especially during the season.

Who’s in, who’s out, how practice is looking, etc. I’ve gotta assume a guy like Sean Fitz-Gerald is more than capable of providing this information.

But I will admit as interesting as some articles are like this or his one on the annual corn roast, these could easily be done in the off-season. I mean we have a game tomorrow and the discussion in on marketing?

I dunno maybe I’m the only one here but that’s my take. Somewhat disappointed as I was hoping the Athletic would fill the void of Argos analysis.

[PullTogether73]

Yah, I didn't find the article particularly enlightening or helpful in terms of Argonauts marketing.
However, as a topic, I found it worth exploring.

I don't believe The Athletic is (currently) set up to do game analysis and strategy for the Argonauts either.
Leafs are where the money is and that is where the bulk of the resources go, therefore, more team/game analysis on the Leafs.
As we all know, the Argonauts following doesn't warrant greater resources currently.

[Will]

Maybe this is the Athletic’s intent or Fitz-Gerald’s and fair enough if so, but I’m craving some analysis – pre-game and post-game – especially during the season.

Who’s in, who’s out, how practice is looking, etc. I’ve gotta assume a guy like Sean Fitz-Gerald is more than capable of providing this information.

But I will admit as interesting as some articles are like this or his one on the annual corn roast, these could easily be done in the off-season. I mean we have a game tomorrow and the discussion in on marketing?

I dunno maybe I’m the only one here but that’s my take. Somewhat disappointed as I was hoping the Athletic would fill the void of Argos analysis.

The Argos need a beat writer who uses Twitter who can report on the goings-ons at practice. Frank Ziccarelli does not use Twitter and Mike Hogan sometimes has duties at TSN 1050 that prevents him from attending practice every day.

[doubleblue]

The Argos need a beat writer who uses Twitter who can report on the goings-ons at practice. Frank Ziccarelli does not use Twitter and Mike Hogan sometimes has duties at TSN 1050 that prevents him from attending practice every day.

That's a good point. Frank needs to learn how to tweet.

[AngeloV]

That's a good point. Frank needs to learn how to tweet.

That would require learning how to read.