But Numeris also sends out the diaries, we did one a few years ago and everyone in the household over 5 years old completes it for a week and mails it back. They also do the over the phone surveys
They also started measuring recorded programs on DVRs a couple of years ago because a lot of people record their sports and fast forward the ads etc, there were a lot of ratings missed. Your bathroom break wouldn't apply to the DVR'd games.
And don't forget that people have multiple TVs in a home. We had 3 TVs and I could be watching a CFL game and my wife in another room watching her programs and my daughter watching her teen programs. My wife and daughter both like the Jays and they watch the, so if going head to head against the CFL our household would show 2 Jays to 1 CFL.
I would disagree with you about the bathroom etc, it's about people watching more than a few minutes and not turning the channel.
You can go on to Numeris and see the actual numbers published for the week, it takes at least 2 weeks to compile the meters, diaries etc and they are not far off the overnight estimates. If you think that the CFL numbers should be higher than it would be the same for the other sports too, like the Jays on sportsnet.
I believer they have everything covered and they are pretty accurate and it's not just about one person in a home using a meter, there is more to it than that.
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