Argonauts Marketing in Toronto and the GTA

[BayArgonaut]

Thought the ARGOs having a draft party was a nice gesture. Think events like this are positive for our fans , good marketing and hopefully something we can build on. Hope they have a viewing party at real sports or similar event. Some of the events / games this summer look like will be fun.

Still think they should advertise on AM740 to the zoomer crowd but I realize most disagree.

i wish i had gone, but i rsvp'd too late for an invite. oh well.


one thing i noticed about CFL and specific CFL team advertising is that it's only ever been on during game broadcasts. "this is argos football" and CFL gameday tickets only ever air(ed) during games for people already fans of the team. i thought that was pretty redundant. i would assume that you want to target sports fans as a whole and people who are unaware of your product- the youth. im not in marketing or anything so i cant argue that this is the right or wrong way to promote a team but it just seems like they unnecessarily oversaturated one demographic who are already fans.

[Will]

The Argos had a table at the Marlies game on Wednesday.

[Neely2005]

i wish i had gone, but i rsvp'd too late for an invite. oh well.


one thing i noticed about CFL and specific CFL team advertising is that it's only ever been on during game broadcasts. "this is argos football" and CFL gameday tickets only ever air(ed) during games for people already fans of the team. i thought that was pretty redundant. i would assume that you want to target sports fans as a whole and people who are unaware of your product- the youth. im not in marketing or anything so i cant argue that this is the right or wrong way to promote a team but it just seems like they unnecessarily oversaturated one demographic who are already fans.

In the first year at BMO Field there were plenty of TV commercials on outside of Argonauts games and on non sports channels too.

[AngeloV]

The Argos had a table at the Marlies game on Wednesday.

Smart. Similar pricing so that is a good target.

[BayArgonaut]

In the first year at BMO Field there were plenty of TV commercials on outside of Argonauts games and on non sports channels too.

I must have missed all of them :S


I will commend how the Argos are making everything into an event as of late. If you can make every event seem like a large party, you can make people want to attend. Hopefully it gains traction and creates buzz in the city

https://twitter.com/TheArgosOARS/sta...523329030?s=19

[OV Argo]

The Argos had a table at the Marlies game on Wednesday.

WTF? - that's as dumb an idea as pocket schedules all over town; Argos probably don't rate a table at Jays or Raptors games though - not Major League enough and would probably have to endure mocking or laughs from wannabes there.

[gilthethrill]

I was surprised that the Sun did not any articles written by Toronto writers on the Argos draft. I realize that's not the teams doing but I wonder why Torontos pro football team can't have a beat writer of some sort.

[Neely2005]

I must have missed all of them :S


I will commend how the Argos are making everything into an event as of late. If you can make every event seem like a large party, you can make people want to attend. Hopefully it gains traction and creates buzz in the city

https://twitter.com/TheArgosOARS/sta...523329030?s=19

Versions of this were in heavy rotation on numerous channels:

https://youtu.be/bZ67WkHerao

[AngeloV]

Versions of this were in heavy rotation on numerous channels:

https://youtu.be/bZ67WkHerao

For sure. There were tons of those leading up to the '16 season.

[KCargosfan]

I was surprised that the Sun did not any articles written by Toronto writers on the Argos draft. I realize that's not the teams doing but I wonder why Torontos pro football team can't have a beat writer of some sort.

Then they’d actually have to hire and pay someone.

[paulwoods13]

Then they’d actually have to hire and pay someone.

I don't know where that comment is coming from, but it can't be based on ever having picked up a copy of the paper. The Sun employs more sports reporters and columnists than any other news outlet in Canada. They cover the Argos regularly and do have a "beat" reporter (Zicarelli). He also provides secondary coverage of the Raptors, who are in the playoffs and therefore receiving intensive coverage. As for pay, the Sun is unionized and its pay rates are aligned with other union shops in this country, albeit a lot higher than the hedge fund that owns the paper would like them to be.

EDIT: I now see Zicarelli is on the road this weekend with the Blue Jays. I doubt he is permanently assigned to the baseball beat, but I guess we'll see in the coming weeks. Regardless, there is no reason to believe the Sun won't continue its deep coverage of Argos (and to a lesser extent the Ticats) this season. (As an aside, I would love to see someone like Mike Ganter replace Zicarelli as the primary Argo reporter, but I doubt that will happen. I think FZ will be covering Argos until he retires.)

[paulwoods13]

MLSE gives Argos equal prominence with Leafs, Raps and TFC in its Playground Pros program.

[BayArgonaut]

Versions of this were in heavy rotation on numerous channels:

https://youtu.be/bZ67WkHerao

I do Remember seeing them, but never outside of a football slot during the season, and only on tsn before it's start

[matthew]

Interesting it shows the offical tailgate that was cancelled. I guess its still fine to show now that "tailgating" is legal.

[Neely2005]

I do Remember seeing them, but never outside of a football slot during the season, and only on tsn before it's start

I saw them on CTV, CP24 and TSN.

[KCargosfan]

I don't know where that comment is coming from, but it can't be based on ever having picked up a copy of the paper. The Sun employs more sports reporters and columnists than any other news outlet in Canada. They cover the Argos regularly and do have a "beat" reporter (Zicarelli). He also provides secondary coverage of the Raptors, who are in the playoffs and therefore receiving intensive coverage. As for pay, the Sun is unionized and its pay rates are aligned with other union shops in this country, albeit a lot higher than the hedge fund that owns the paper would like them to be.

EDIT: I now see Zicarelli is on the road this weekend with the Blue Jays. I doubt he is permanently assigned to the baseball beat, but I guess we'll see in the coming weeks. Regardless, there is no reason to believe the Sun won't continue its deep coverage of Argos (and to a lesser extent the Ticats) this season. (As an aside, I would love to see someone like Mike Ganter replace Zicarelli as the primary Argo reporter, but I doubt that will happen. I think FZ will be covering Argos until he retires.)

Correct, as I live about a 24-hour drive from Toronto I have not picked up a copy of the Sun. gilthethrill’s comment made it sound as if there was no beat reporter.

If the Sun is owned by a hedge fund like many media properties down here, it wil only be a matter of time before layoffs happen, union or not.

[AngeloV]

Interesting it shows the offical tailgate that was cancelled. I guess its still fine to show now that "tailgating" is legal.

It's an old commercial from 2016, not something they are running now.

[gilthethrill]

Correct, as I live about a 24-hour drive from Toronto I have not picked up a copy of the Sun. gilthethrill’s comment made it sound as if there was no beat reporter.

If the Sun is owned by a hedge fund like many media properties down here, it wil only be a matter of time before layoffs happen, union or not.

Simply put, the CFL draft is a significant event. If Frank Z was on the road covering the Jays (great more coverage of the Jays), then the Sun should have sent Jimmy from the Mailroom or Agnus from Accounting....somebody....the Argos did a fine job with that event, it should have had coverage.

[OV Argo]

Simply put, the CFL draft is a significant event. If Frank Z was on the road covering the Jays (great more coverage of the Jays), then the Sun should have sent Jimmy from the Mailroom or Agnus from Accounting....somebody....the Argos did a fine job with that event, it should have had coverage.

Exactly; and if mighty MLSE can't leverage some way more Argo respect & coverage - there is something wrong with that picture - suggesting epic fail like in the pathetic attendance last season.

[paulwoods13]

Simply put, the CFL draft is a significant event. If Frank Z was on the road covering the Jays (great more coverage of the Jays), then the Sun should have sent Jimmy from the Mailroom or Agnus from Accounting....somebody....the Argos did a fine job with that event, it should have had coverage.

Perhaps you've noticed that the Sun's sports section is no longer as big as it used to be. Nowadays it is typically 24 pages, and sometimes 20. Two-three years ago it was typically 24, often 28 and sometimes 32. That's a function of reduced ad sales. So revenue is dropping, and so is the space for editorial content. And yet the paper still sends reporters on the road for every game by every team it covers, including the Argos and TFC -- something no other paper in town has been able to say for a few years.

Newspapers are bleeding money, and the Sun's owner is a hedge fund that cares not a whit about journalism -- just wants its investment back (good luck with that). Whether or not Postmedia will still be here in a few years is very much an open question. Given all that, and the fact that the Sun is engaged in full-court coverage of the Raptors' playoff run, I think it's completely reasonable that CFL draft coverage was not a priority. The CFL draft is indeed a significant event -- to CFL fans, and there aren't many of them in this market.

I now await the "apologist" accusations from some quarters.