THIS!
People in general are put off by a price increase when they see themselves surrounded by empty seats. They feel that they are being penalized for being loyal. Instead of increasing 30% ... how about marketing to get 30% more fans?
Reverse case in Hamilton. They decide to build new digs and play out of Guelph. Bob freezes ticket prices for the first season of the new digs. Now new digs are delayed ... and Bob freezes prices for 2015 as well.
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